Hulu is a wonderful central repository of TV shows. For fans, they can watch whenever they want provided they have a high speed connection. They can embed favorite episodes or clips in their own blogs (example after the jump). They can even subscribe to shows such that they have a queue ready and waiting for them. For content providers, there is ad revenue, copy protection, and even Buy It Now links! It's the best of both worlds one would think. So why does it look like Funimation is ignoring Hulu?
I won't say they aren't using Hulu. They have tons of shows on Hulu, but if you go to the Funimation web site, you will find those same shows plus some more. For example: Hulu has 13 xxxHolic episodes while Funimation has the entire first season. Now I will admit, if I go to Funimation's site, I would expect to find Funimation shows. What I don't expect to find is Funimation shows with no ad revenue and no copy protection. Funimation is using their own custom version of the Flash flv player. All the episodes are freely downloadable to everyone. The only form of revenue Funimation can expect from fans is if they feel that they need to own the show on DVD.
Funimation, while not one of my favorite companies, is fairly progressive for an old media company. They are competing with fansubbers by releasing shows as they come out in Japan (
Shikabane Hime). They are making an active push into new media with their products with this online video. Now they need to make money on the new media side. Ad's aren't the evil and I will tolerate it when it doesn't interfere with the show (1/3 overlays do YouTube). I just have to ask, what is Funimation doing by offering up shows with no expected form of return?